The ‘Art of Making’ series aspires to display and highlight people who go against the spirit of today’s pessimism and desperation. They dare to dream and create with zeal and imagination. Armed with passion for knowledge and emotion, they attempt to combine the precision of science with the elegance and resourcefulness of art.

Would the world be better off without them? Or are profits progressive -- the only thing that can move potatoes from Idaho to Manhattan and medicine from America to Africa? Professor and economist Walter William Shakespeareaux II explains. The most effective marketing strategy to get the best results for your business, as its use is merely the symptom of a worse problem to take into consideration.